Call Boomerang Books 1300 36 33 32

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Buy The 22 Immutable Laws of Marketing book by Al Ries from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781861976109
ISBN-10: 1861976100
Format: Paperback
(198mm x 128mm x 10mm)
Pages: 160
Imprint: Profile Business
Publisher: Profile Books Ltd
Publish Date: 24-Oct-1994
Country of Publication: United Kingdom


» Have you read this book? We'd like to know what you think about it - write a review about 22 Immutable Laws of Marketing book by Al Ries and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Al Ries

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.

Books By Author Al Ries

Fall of PR & the Rise of Advertising by Al Ries

The Fall of PR & the Rise of Advertising

Paperback / softback, June 2009
Marketing Warfare by Al Ries

Marketing Warfare

Hardback, December 2005
Origin of Brands by Al Ries

The Origin of Brands

Paperback, September 2005
Fall of Advertising and the Rise of PR by Al Ries

The Fall of Advertising and the Rise of PR

Paperback, August 2004