This book applies the major concepts and research findings from a number of the central areas of psychology to tourism and tourist behaviour. The book is divided into two parts: the first part cover topics such as tourism motivation, personality & tourism, attitudes & tourism, and tourism & the environment. Part 2 focuses on tourism marketing, human resource management and the industry, evaluation and tourism, and the social impacts of tourism. This book represents a contribution to the growing interface between tourism and psychology in both research and practice. While the book presents current findings from a variety of international perspectives, a focus in each chapter is on major applied psychological research as it now advances the boundaries of this tourism and psychology dialogue.
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(230mm x 152mm x 9mm)
Publisher: Pearson Education Australia
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