Offering an array of writing tools for small businesses, this guide helps owners promote their companies effectively without the help of copywriters or public relations professionals. Instructions on writing for marketing brochures, newsletters, press releases, advertisements, and the company's web site are provided. Also included are case studies and examples of good and bad business writing.
Buy Promote Your Business book by Mary Morel from Australia's Online Independent Bookstore, Boomerang Books.
(208mm x 140mm x 17mm)
Allen & Unwin
Publisher: Allen & Unwin
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Author Biography - Mary Morel
Mary Morel is a marketing communications consultant and trainer with over 16 years' experience in Australia and New Zealand. She runs a Sydney-based marketing communications agency, The M Factor, and her clients include corporates, small businesses and government. Her articles are frequently published in small business magazines.