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"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed "The New Influencers: A Marketer's Guide to the New Social Media", this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Buy Secrets of Social Media Marketing book by Paul Gillin from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9781884956850
ISBN-10: 1884956858
Format: Paperback
(230mm x 155mm x 18mm)
Pages: 290
Imprint: Quill Driver Books, U.S.
Publisher: Quill Driver Books, U.S.
Publish Date: 1-Nov-2008
Country of Publication: United States

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