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If you want to get rich, no matter how inexperienced you are in investment, this book can help you. Its message is that you must learn neither to avoid risk nor to court it foolhardily, but to manage it - and enjoy it too. The 12 major and 16 minor Zurich Axioms contained in this book are a set of principles providing a practical philosophy for the realistic management of risk, which can be followed successfully by anyone, not merely the 'experts'. Several of the Axioms fly right in the face of the traditional wisdom of the investment advice business - yet the enterprising Swiss speculators who devised them became rich, while many investors who follow the conventional path do not. Max Gunther, whose father was one of the original speculators who devised the Axioms, made his first capital gain on the stock market at the age of 13 and has never looked back. Now the rest of us can follow in his footsteps.Startlingly straightforward, the Axioms are explained in a book that is not only extremely entertaining but will prove invaluable to any investor, whether in stocks, commodities, art, antiques or real estate, who is willing to take risk on its own terms and chance a little to gain a lot.

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Book Details

ISBN: 9781897597491
ISBN-10: 1897597495
Format: Paperback
(228mm x 110mm x 9mm)
Pages: 164
Imprint: Harriman House Publishing
Publisher: Harriman House Publishing
Publish Date: 18-Jan-2005
Country of Publication: United Kingdom

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Author Biography - Max Gunther

Max Gunther was born in England and emigrated to the US when he was 11. He attended schools in New Jersey and received his B.A. from Princeton University in 1949. He served in the U.S. Army in 1950-51 and was a staff member of Business Week from 1951 to 1955. He then served as a contributing editor of Time for two years. His articles were published in several magazines and he wrote several books, including The Luck Factor, How to Get Lucky, The Very, Very Rich and How They Got That Way, Instant Millionaires and Wall Street and Witchcraft.

Books By Author Max Gunther

Wall Street and Witchcraft by Max Gunther

Wall Street and Witchcraft

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Instant Millionaires by Max Gunther

Instant Millionaires

Paperback, December 2010
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Very, Very Rich and How They Got That Way by Max Gunther

The Very, Very Rich and How They Got That Way

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How to Get Lucky by Max Gunther

How to Get Lucky

Paperback, July 2010
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