Call Boomerang Books 1300 36 33 32

Designed to give readers a thorough grounding in the basic concepts and theories of marketing, the pocketbook is structured into three parts. The first part deals with the fundamental concepts, while part two addresses the marketing process - in other words, how to go about it. The final part explains how to put the theory into practice. All the fundamentals are covered, from market research and the development of a marketing strategy, to the planning and implementation of marketing campaigns.

Buy The Marketing Pocketbook book by Neil Russell-Jones from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781903776292
ISBN-10: 1903776295
Format: Paperback
(105mm x 148mm x 8mm)
Pages: 128
Imprint: Management Pocketbooks
Publisher: Management Pocketbooks
Publish Date: 1-Dec-2004
Country of Publication: United Kingdom

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Pocketbook book by Neil Russell-Jones and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Neil Russell-Jones

The author is a management consultant, chartered banker, member of the Strategic Planning Society and active writer, speaker and lecturer.

Books By Author Neil Russell-Jones

Marketing Pocketbook by Neil Russell-Jones

Marketing Pocketbook

Paperback, November 2014
$18.77
Your Own Allotment by Neil Russell-Jones

Your Own Allotment

Paperback, March 2008
$31.50
Strategy Pocketbook by Neil Russell-Jones

The Strategy Pocketbook

Paperback, November 2003
$18.77
Decision-making Pocketbook by Neil Russell-Jones

The Decision-making Pocketbook

Paperback, February 2000
$17.09