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This is the first book to describe the history of the innovation of the bank card, from development to commercialisation. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major player in the bank card industry -- Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.

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Book Details

ISBN: 9781903900550
ISBN-10: 1903900557
Format: Paperback
(152mm x 229mm x 8mm)
Pages: 124
Imprint: Sussex Academic Press
Publisher: Sussex Academic Press
Publish Date: 1-Feb-2005
Country of Publication: United Kingdom

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Author Biography - Jarunee Wonglimpiyarat

Jarunee Wonglimpiyarat is Certified Public Accountant (CPA) and Science Policy Researcher at the Ministry of Science and Technology, Thailand. Her main research area is financial innovations. Her recent paper on Smart Cards received the Best Competitive Case Award from the International Business and Economy Conference, USA.

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