This is the first book to describe the history of the innovation of the bank card, from development to commercialisation. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major player in the bank card industry -- Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.
Buy Strategies of Competition in the Bank Card Business book by Jarunee Wonglimpiyarat from Australia's Online Bookstore, Boomerang Books.
(152mm x 229mm x 8mm)
Sussex Academic Press
Publisher: Sussex Academic Press
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Author Biography - Jarunee Wonglimpiyarat
Jarunee Wonglimpiyarat is Certified Public Accountant (CPA) and Science Policy Researcher at the Ministry of Science and Technology, Thailand. Her main research area is financial innovations. Her recent paper on Smart Cards received the Best Competitive Case Award from the International Business and Economy Conference, USA.