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Description - The Growth Gamble by Andrew Campbell

The received wisdom is to try harder, to be more innovative, to take more risk - and almost every company tries. There are only a tiny percentage of management teams who settle for sticking to their core businesses and declining gracefully as the business matures. But the received wisdom is wrong. At least 90% of attempts fail. Even companies that succeed often do so at the expense of long term shareholder value.This book gives managers an alternative. instead of investing heavily in searching for and experimenting with new growth areas, in developing an innovative culture or in building processes for nurturing new ventures, Campbell advises managers how to be far more selective: to invest in a new business only when the opportunity has a high enough probability of success.A nuts-and-bolts antidote to the received wisdom of innovation and a decade of wasted acquisitions and corporate venturing why most businesses new strategies failed - but in fact their core had good prospects.

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Book Details

ISBN: 9781904838043
ISBN-10: 1904838049
Format: Hardback
(236mm x 158mm x 29mm)
Pages: 256
Imprint: Nicholas Brealey International
Publisher: Hodder & Stoughton General Division
Publish Date: 19-Apr-2005
Country of Publication: United Kingdom

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Author Biography - Andrew Campbell

Andrew Campbell is a Director of Ashridge Strategic Management Centre and an active consultant for major corporate clients. He is also a Visiting Professor at City University and previously a Fellow in the Centre for Business Strategy at the London Business School. Before that he was a consultant for six years with McKinsey & Co, working on strategy and organization problems in London and Los Angeles. Andrew Campbell holds an MBA from the Harvard Business School where he was a Harkness Fellow and a Baker Scholar.