Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Marketing on a Beermat by Chris West

Marketing is the driving force of every small business, but many budding entrepreneurs are unsure how best to go about it. "Marketing on a Beermat", written by Beermat Entrepreneur Chris West, brilliantly demystifies this essential area of business enterprise, telling you everything you need to know about researching and identifying customers, creating an impressive marketing strategy, building marketing campaigns, and increasing consumer awareness and - therefore - sales.It also shows that you don't need a huge marketing budget to get results, and reveals the inexpensive but ingenious 'tricks of the trade' that are guaranteed to pay dividends. Finally, it provides crucial insights into online resources and the UK media. Unlike most marketing books, "Marketing on a Beermat" is aimed exclusively at small and growing businesses. It is accessible, comprehensive and written by people who have years of experience in the start-up sector. It is guaranteed to give your small business the edge.

Buy Marketing on a Beermat by Chris West from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781905211043
ISBN-10: 190521104X
Format: Paperback
(198mm x 129mm x 17mm)
Pages: 224
Imprint: Random House Books
Publisher: Cornerstone
Publish Date: 7-Aug-2008
Country of Publication: United Kingdom

Book Reviews - Marketing on a Beermat by Chris West

» Have you read this book? We'd like to know what you think about it - write a review about Marketing on a Beermat book by Chris West and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Chris West

Chris West worked in marketing and PR with the mk Group in Norwich, specializing in new and smaller businesses. He has founded, co-founded and run several enterprises in the business services sector. Chris is also a professional writer of many years standing. He has written fiction and books on business, personal development, writing good English and travel.He is co-author of The Beermat Entrepreneur and of the other Beermat guides.

Books By Chris West

Eurovision! by Chris West
Paperback, April 2017
$26.96
Fading Ads of Gloucester by Chris West
Paperback, February 2014
$29.69
Turning Salt & Pepper Shakers and Mills by Chris West
Paperback, June 2011
$31.49