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'Sweet Memories' is a wonderful nostalgic journey through the development of British confectionery. Fry's Five Boys, Rowntree's Fruit Gums, Bassett's Liquorice Allsorts, Quality Street, Murray Mints, Dairy Milk, Black Magic: these are a selection of the evocative names from more than a hundred years of our favourite confectionery. The book, first published in 1988, is reissued after popular demand. Leading popular culture writer Robert Opie discusses the principal companies involved, their advertising, marketing slogans and gimmicks - all illustrated with the author's vast collection of packaging and advertising ephemera that will evoke great sweet memories

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Book Details

ISBN: 9781905400621
ISBN-10: 1905400624
Format: Paperback
(210mm x 157mm x 13mm)
Pages: 120
Imprint: National Trust Books
Publisher: Pavilion Books
Publish Date: 17-Mar-2008
Country of Publication: United Kingdom

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Author Biography - Robert Opie

Robert Opie has been collecting packaging, advertising and social history material for over 30 years. In 1984 he set up the first museum devoted to the history of advertising and packaging. He is a frequent broadcaster and author of numerous books, including a series of scrapbooks on each of the decades.

Books By Author Robert Opie

1910s Scrapbook by Robert Opie

The 1910s Scrapbook

Hardback, May 2009
$31.49
1920s Scrapbook by Robert Opie

The 1920s Scrapbook

Hardback, February 2008
$31.49
1970s Scrapbook by Robert Opie

The 1970s Scrapbook

Hardback, January 1999
$31.49