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Description - Make It Your Business by Bella Mehta

At last...a handbook written specifically for women, by women, that gives you the know-how and the confidence to launch your business idea and make a profit without selling out or burning out. Stories and tips from real women illustrate how straightforward, empowering and rewarding it is to run a business, whether it's a spare-room start-up or an international empire. In this book you'll discover:- how to turn your idea into reality- the skills and qualities you will need for business ownership- how to overcome barriers to self-employment - risk-averseness, textbook jargon, childcare issues- practical aspects of business made simple: raising finance, drafting contracts and getting customersContents include: making the decision; getting going; business basics; growing and developing your business; branding, marketing and sales; pricing, negotiating and contracts; women in business.Authors Lucy Martin and Bella Mehta combine the support, objectivity and encouragement of a mentor with the commercial and technical knowledge essential to any start-up business. Make It Your Business is your business advisor, personal coach and best friend in one easy-to-read handbook.

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Book Details

ISBN: 9781905862009
ISBN-10: 1905862008
Format: Paperback
(217mm x 137mm x mm)
Pages: 176
Imprint: How To Books Ltd
Publisher: Little, Brown Book Group
Publish Date: 4-Oct-2006
Country of Publication: United Kingdom

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Author Biography - Bella Mehta

Lucy Martin is an ex-city lawyer whose agency, "Gina's Nannies" supports women returning to work. She is also the founder and director of Wimbledon Women in Business. Bella Mehta's company, "Enspiral" coaches and trains women (and men) in the move from employment to self-employment, and in their search for career satisfaction and a better work-life balance. Both are experienced writers, speakers, facilitators and networkers, whose collective skills and background make them uniquely qualified to advise women on starting their own business.