Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Fundraising Online by Gary M. Grobman

Search-engine marketing, blogs, personal fundraising pages, and podcasting are just a few of the strategies and techniques outlined in this handbook to assist fundraisers in harnessing the power of the Internet. This guide outlines a step-by-step approach to taking advantage of the e-philanthropy revolution, including a discussion of the pros and cons of soliciting funds on the web and an evaluation of creative business models - from online donor-recognition pages and virtual charity shopping malls to e-commerce and click to give sites. Advice on developing a strategic online fundraising plan and a section on how to successfully engage in nonprofit e-commerce, selling goods and services online, order fulfillment, customer service, payment processing, and handling returns are also included.

Buy Fundraising Online by Gary M. Grobman from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781929109180
ISBN-10: 1929109180
Format: Paperback
(280mm x 210mm x 10mm)
Pages: 189
Imprint: White Hat Communications, U.S.
Publisher: White Hat Communications, U.S.
Publish Date: 1-Sep-2006
Country of Publication: United States

Book Reviews - Fundraising Online by Gary M. Grobman

» Have you read this book? We'd like to know what you think about it - write a review about Fundraising Online book by Gary M. Grobman and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Gary M. Grobman

Nonprofit Handbook by Gary M. Grobman
Paperback, June 2011
$58.30