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Description - Customer Astonishment by Darby Checketts

Great customer relationships make the world go around. Customers give us the opportunity to apply our talents to serve them. Then, they transfer money from their bank accounts to ours so that we have the financial leverage to meet our goals. This simple, everyday economic interdependence is what business success, professional accountability, and personal prosperity are all about. In today's competitive world, a satisfied customer is no longer enough. A satisfied customer is still shopping around until you provide that WOW experience and make that WOW connection that creates customer loyalty. To do so, you must move beyond mere customer service to the new world of Customer Astonishment. To astonish is to strike with awe and wonder. Author Darby Checketts has spent the past 14 years preparing to show you how. You will learn the principles and methods to make these secrets work for you and your team. Discover the Power of WOW, which is necessary to positively astonish those who depend on you. Set your own mark for world-class customer care.

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Book Details

ISBN: 9781931741682
ISBN-10: 1931741689
Format: Paperback
(228mm x 152mm x 13mm)
Pages: 200
Imprint: Robert D. Reed Publishers
Publisher: Robert D. Reed Publishers
Publish Date: 7-Dec-2007
Country of Publication: United States

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Author Biography - Darby Checketts

Darby is the president of Cornerstone Professional Development of Mesa, Arizona, which he founded in 1985. He is known as the originator and worldwide proponent of Customer Astonishment. His work has influenced thousands of organizations and millions of individuals around the globe. His corporate career includes Ford Motor Company and Digital Equipment Corporation. He is the author of seven books.

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