Description - Creating Futures by Michel Godet
The author has collected an impressive arsenal of the most effective
methodologies for strategic planning. Godet maintains that with the right tools and attitudes, people can learn how to create futures. The book presents planning methods with lively examples and illustrative and informative case studies. These include information technology in Europe, AXA Insurance, EDF (the French electrical utility), individual combat weapon (French military), and BASF and the agri-business environmental challenge. Creating Futures provides the tools managers, planners, and entrepreneurs need to * anticipate change * avoid forecasting errors * avoid cliches and conventional thinking * make sense of the concepts used in foresight, scenario building, and strategic planning.
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Publisher: Economica, Editions
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Author Biography - Michel Godet
Michel Godet holds the chair of "strategic prospective" at the Conservatoire National des Arts et Metiers in Paris. Godet is a member of prime minister's Council of Economic Advisers and the French Academy of Technology. Joseph F. Coates is a popular lecturer, writer, and consultant on topics related to the future.