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Description - Creating Futures by Michel Godet

The author has collected an impressive arsenal of the most effective methodologies for strategic planning. Godet maintains that with the right tools and attitudes, people can learn how to create futures. The book presents planning methods with lively examples and illustrative and informative case studies. These include information technology in Europe, AXA Insurance, EDF (the French electrical utility), individual combat weapon (French military), and BASF and the agri-business environmental challenge. Creating Futures provides the tools managers, planners, and entrepreneurs need to * anticipate change * avoid forecasting errors * avoid cliches and conventional thinking * make sense of the concepts used in foresight, scenario building, and strategic planning.

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Book Details

ISBN: 9782717841893
ISBN-10: 271784189X
Format: Paperback
Pages: 280
Imprint: Economica, Editions
Publisher: Economica, Editions
Publish Date: 1-Mar-2001
Country of Publication: France

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Author Biography - Michel Godet

Michel Godet holds the chair of "strategic prospective" at the Conservatoire National des Arts et Metiers in Paris. Godet is a member of prime minister's Council of Economic Advisers and the French Academy of Technology. Joseph F. Coates is a popular lecturer, writer, and consultant on topics related to the future.