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Description - Managing Networks in International Business by Mats Forsgren

Intended for those interested in business, international business and marketing, this volume introduces an innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasize interpretation, learning by doing, and trust and co-operation in the international business community. The editors focus upon the business relationships within and between firms, as well as the importance of middle management in the international arena.

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Book Details

ISBN: 9782881245053
ISBN-10: 2881245056
Format: Hardback
(234mm x 156mm x 17mm)
Pages: 276
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 14-Jan-1992
Country of Publication: United Kingdom

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