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Description - Managing Networks in International Business by Mats Forsgren

The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.

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Book Details

ISBN: 9782881245053
ISBN-10: 2881245056
Format: Hardback
(234mm x 156mm x 17mm)
Pages: 276
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 14-Jan-1992
Country of Publication: United Kingdom

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