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With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience's attention.Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd--including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

Buy Print and Production Finishes for Bags, Labels, and Point of Purchase book by Jessica Glaser from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9782940361946
ISBN-10: 2940361940
Format: Hardback
(260mm x 228mm x 23mm)
Pages: 192
Imprint: Rotovision
Publisher: Rotovision
Publish Date: 1-Apr-2008
Country of Publication: Switzerland

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Author Biography - Jessica Glaser

Jessica Glaser and Carolyn Knight run design company Bright Pink and both hold posts at the University of Wolverhampton. They are the co-authors of Sticky Graphics and Create Impact with Type, Image & Color.

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