Description - The Fundamentals of Fashion Design by Richard Sorger
The book discusses how a collection is formed, whom it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents. The visual material provided throughout the book aims to illustrate aspects of fashion design and to bring to life ideas explained within the text. Examples of work from talented designers and other creative people who work in the fashion industry are used to inspire and inform readers. Each 'fundamental' is supported by up-to-date theory, illustration and appropriate context to explain the underlying principles of fashion design practice.
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(230mm x 200mm x 15mm)
AVA Publishing SA
Publisher: Bloomsbury Publishing PLC
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Author Biography - Richard Sorger
Richard Sorger has previously taught at The London College of Fashion and Central Saint Martins, UK. He is currently the fashion design tutor at Middlesex University, UK. For three years, Richard ran SorgerKirchhoff, his own womenswear label with Ben Kirchhoff, selling in London and Paris. In 2004, Richard started designing under his eponymous label and currently sells worldwide. Jenny Udale is a practising fashion and printed textile designer. After graduating from the Royal College of Art, London, she launched her own womenswear label, which is stocked in stores around the world She is currently a lecturer in fashion at both the Universities of Kingston and Middlesex, UK.