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Description - The Fundamentals of Fashion Design by Richard Sorger

The book discusses how a collection is formed, whom it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents. The visual material provided throughout the book aims to illustrate aspects of fashion design and to bring to life ideas explained within the text. Examples of work from talented designers and other creative people who work in the fashion industry are used to inspire and inform readers. Each 'fundamental' is supported by up-to-date theory, illustration and appropriate context to explain the underlying principles of fashion design practice.

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Book Details

ISBN: 9782940373390
ISBN-10: 2940373396
Format: Paperback
(230mm x 200mm x 15mm)
Pages: 176
Imprint: AVA Publishing SA
Publisher: Bloomsbury Publishing PLC
Publish Date: 4-Dec-2006
Country of Publication: Switzerland

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Author Biography - Richard Sorger

Richard Sorger has previously taught at The London College of Fashion and Central Saint Martins, UK. He is currently the fashion design tutor at Middlesex University, UK. For three years, Richard ran SorgerKirchhoff, his own womenswear label with Ben Kirchhoff, selling in London and Paris. In 2004, Richard started designing under his eponymous label and currently sells worldwide. Jenny Udale is a practising fashion and printed textile designer. After graduating from the Royal College of Art, London, she launched her own womenswear label, which is stocked in stores around the world She is currently a lecturer in fashion at both the Universities of Kingston and Middlesex, UK.

Books By Richard Sorger

Fundamentals of Fashion Design by Richard Sorger
Paperback, August 2017
Research and Design for Fashion by Richard Sorger
Paperback, November 2016