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Description - The Fundamentals of Graphic Design by Gavin Ambrose

The book covers key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. "The Fundamentals of Graphic Design" places graphic design in its socio-historical context, discussing its influences and development. It includes contributions of work from contemporary designers, including Pentagram, Why Not Associates and Studio Myerscough. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.

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Book Details

ISBN: 9782940373826
ISBN-10: 2940373825
Format: Paperback
(229mm x 199mm x mm)
Pages: 192
Imprint: AVA Publishing SA
Publisher: Bloomsbury Publishing PLC
Publish Date: 24-Nov-2008
Country of Publication: Switzerland

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Author Biography - Gavin Ambrose

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

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