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Ever since the AIDS epidemic struck, the health authority's task of educating the public has gained dramatically in significance. In many countries, the poster as a medium of information was unknown before the advent of AIDS so that a visual vocabulary first had to be developed for an issue saddled with ingrained taboos. A survey of current posters on AIDS prevention, displayed in Asia, the Pacific and Africa, demonstrates that the urgent and imperative success of the posters depends on their being rooted in local traditions. Thus, in AIDS campaigns, posters once again perform their function as a means of mass communication.

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Book Details

ISBN: 9783907078907
ISBN-10: 390707890X
Format: Paperback
(240mm x 167mm x 8mm)
Pages: 96
Imprint: Lars Muller Publishers
Publisher: Lars Muller Publishers
Publish Date: 1-Aug-2002
Country of Publication: Switzerland


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