Description - Fair Design: Architecture for Exhibition by Sibylle Kramer
At trade fairs, companies compete for attention of the visitors; ideally corporate identity and corporate design needs to be linked together. The build-up of an enterprise in miniature, which always consists of dealing with limited space and budget, is a true challenge for any designer of temporary architecture. It is imperative to merge the architectural with the communicative elements and thereby not only create a stage for a spectacular performance, but also a framework to present the fair team in a way that leaves the visitor with an enduring impression. Therefore architectural eye-catcher are used as well as mediums which activate all senses. The volume presents around 70 chosen projects of the last fair years all around the world.
Buy Fair Design: Architecture for Exhibition by Sibylle Kramer from Australia's Online Independent Bookstore, Boomerang Books.
(302mm x 235mm x 28mm)
Country of Publication:
Book Reviews - Fair Design: Architecture for Exhibition by Sibylle Kramer