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Description - Thinking Creatively at Work by Premilla D'Cruz

Thinking Creatively at Work: A Sourcebook moves away from linear and static notions of creativity to put forth a dynamic, comprehensive and contextualized understanding of the subject. It captures process and outcome dimensions, integrating multiple viewpoints from cognitive psychology, while strengthening intra-organizational contexts. The book offers a graded, holistic training program that fills a gap felt by management educators and trainers. It encompasses the mandates of the deficit and barrier models of creativity training, addressing techniques, facilitators and inhibitors. The program ensures lasting changes in the individual's cognitive abilities and integrates these with his existing skills.

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Book Details

ISBN: 9788178298535
ISBN-10: 8178298538
Format: Paperback
(215mm x 139mm x mm)
Pages: 224
Imprint: SAGE India
Publisher: SAGE Publications India Pvt Ltd
Publish Date: 10-Jun-2008
Country of Publication: India

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Author Biography - Premilla D'Cruz

Premilla D'Cruz is Associate Professor of OB at IIM Ahmedabad. A PhD in Social Sciences from the Tata Institute of Social Sciences, Mumbai, Dr D'Cruz's research areas are emotions in organizations, self and identity, organizational control, and ICTs and organizations. She has published Thinking Creatively at Work: A Sourcebook (2008), Family Care in HIV/AIDS: Exploring Lived Experience (2004) and In Sickness and in Health: The Family Experience of HIV/AIDS in India (2003), in addition to numerous international papers and presentations. Dr D'Cruz has earlier held faculty appointments at IIT Kanpur and IIM Kozhikode. At IIM Ahmedabad, she teaches Micro OB and Creativity.