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Seeing Stars: Spectacle, Society and Celebrity Culture explores the ways in which celebrities are 'manufactured', how they establish their hold on the public imagination and how social responses enable them to be what they are. Celebrity culture is marked by three main responses: adulation, identification and emulation. These responses are generated as a result of media constructions of celebrities. Therefore, celebrity culture needs to be studied as a consequence of new forms of media representation and mass culture. The author aims to explore this phenomenon, especially from the 1990s. It is a popular introduction to celebrity culture and a new 'society of spectacle' that is visible in India today through a rigorous analyses of a range of media sources.

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Book Details

ISBN: 9788178299075
ISBN-10: 8178299070
Format: Paperback
(215mm x 139mm x 13mm)
Pages: 220
Imprint: SAGE India
Publisher: SAGE Publications India Pvt Ltd
Publish Date: 31-Dec-2008
Country of Publication: India

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Author Biography - Pramod K. Nayar

Pramod K Nayar teaches at the Department of English, University of Hyderabad, India. His work in postcolonial studies includes English Writing and India, 1600-1920:Colonizing Aesthetics (2008), Postcolonial Literature: An Introduction (2008), The Great Uprising: India, 1857 (2007), The Trial of Bahadur Shah Zafar (2007) and The Penguin 1857 Reader (2007). His interests in cultural studies include superheroes, consumer culture, 'cool', posthumanism and new media cultures, and his work here includes An Introduction to Cultural Studies (2008), Reading Culture: Theory, Praxis, Politics (2006), Virtual Worlds: Culture and Politics in the Age of Cybertechnology (2004), and a book on literary and cultural theory (Literary Theory Today, 2002), besides numerous essays on cyberculture and, more recently, on human rights narratives. Among forthcoming books are a study of new media and cyberculture, postcolonialism, a history of the Raj and an edited collection on English life in India.

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