Description - Marketing Across Cultures in Asia by Richard R. Gesteland
Packed with useful information and real-world examples of how to do marketing across cultures in Asia.
Buy Marketing Across Cultures in Asia by Richard R. Gesteland from Australia's Online Independent Bookstore, Boomerang Books.
(230mm x 160mm x 15mm)
Copenhagen Business School Press
Publisher: Copenhagen Business School Press
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Book Reviews - Marketing Across Cultures in Asia by Richard R. Gesteland
Author Biography - Richard R. Gesteland
George F. Seyk is a practicing international executive with over 18 years experience managing sales channels in Asia - including positions as Managing Director of Korea and Country Manager of Japan. He has practical experience in distribution management, joint venture and subsidiary development as well as contract and licensing negotiation. Richard R. Gesteland spent 30 years as an international manager - including three expatriate assignments in Asia - before founding the Global Management consultancy in 1994. Since then he has trained thousands of business people and international marketing students in Europe, Latin America, the Asia-Pacific region and the USA in how to reach agreement across cultures.