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Description - Visual Communication in Digital Design by Ji Yong Park

The art of visual communication is the arrangement of design elements in a way that is balanced, visually appealing and most importantly, effectively delivers its intended message to the target audience. This full-color tutorial serves as an introduction to understanding this art of visual communication and the creative process of design. The author presents the basic elements of design - line, shape, color, typography - placing these into a visual structure that always keeps in mind the audiences visual perception.

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Book Details

ISBN: 9788931434347
ISBN-10: 8931434340
Format: Paperback
(240mm x 193mm x 11mm)
Pages: 218
Imprint: Youngjin.com
Publisher: Youngjin.com
Publish Date: 4-Apr-2008
Country of Publication: Korea, Republic Of

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Author Biography - Ji Yong Park

Dr. Ji Yong Park is a former lecture of Digital Innovation atCentral Queensland University in Australia, and has been teaching design theory at the university level for over 6 years, His research interests are in the development of training methodology for designers, concentrating in interactive learning design and web-site evaluation for end-users.