The art of visual communication is the arrangement of design elements in a way that is balanced, visually appealing and most importantly, effectively delivers its intended message to the target audience. This full-color tutorial serves as an introduction to understanding this art of visual communication and the creative process of design. The author presents the basic elements of design - line, shape, color, typography - placing these into a visual structure that always keeps in mind the audiences visual perception.
Buy Visual Communication in Digital Design book by Ji Yong Park from Australia's Online Independent Bookstore, Boomerang Books.
(240mm x 193mm x 11mm)
Country of Publication:
Korea, Republic Of
Author Biography - Ji Yong Park
Dr. Ji Yong Park is a former lecture of Digital Innovation atCentral Queensland University in Australia, and has been teaching design theory at the university level for over 6 years, His research interests are in the development of training methodology for designers, concentrating in interactive learning design and web-site evaluation for end-users.