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As sport has developed into a global business, the importance of sports image rights as a marketing tool to promote individual sports persons, sports teams, clubs and even major sporting events themselves, has evolved to become a significant player in the multi-billion dollar sports industry around the world. This book provides a concise legal and practical overview of the creation, protection and enforcement of sports image rights in EU Member States, pre-May 2004. It also examines the sports image rights of Norway and Switzerland and looks comparatively at the USA. Each chapter is devoted to a review of the applicable legal rules on sports image rights in an individual country. A separate chapter deals with some of the fiscal aspects of the subject. In addition, where appropriate, practical matters, such as the contents of contracts, are also examined and explained.

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Book Details

ISBN: 9789067041959
ISBN-10: 9067041955
Format: Hardback
(245mm x 160mm x 30mm)
Pages: 448
Imprint: T.M.C. Asser Press
Publisher: T.M.C. Asser Press
Publish Date: 24-Feb-2005
Country of Publication: Netherlands


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Author Biography - Ian S. Blackshaw

Ian S. Blackshaw is an international sports lawyer and a member of the Court of Arbitration for Sport, Lausanne. Robert C. R. Seikmann is Director of the ASSER International Sports Law Centre, The Hague.