Description - The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by Peter Montoya
The international bestseller-now updated for an even bigger, brand-savvy market
Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.
"Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves."-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
Buy The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by Peter Montoya from Australia's Online Independent Bookstore, Boomerang Books.
(229mm x 155mm x 18mm)
Publisher: McGraw-Hill Education - Europe
Country of Publication:
Book Reviews - The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by Peter Montoya
Author Biography - Peter Montoya
Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.
Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.