Description - Brand Harmony by Steve Yastrow
Any company could perform better if it followed the principles of Brand Harmony, but those who actually succeed are those who are willing to question their past marketing practices and have a strong, active desire to improve their company's performance. They are willing to admit that their customers have great power, and that these customers will scrutinise any and all interactions with the company, and, for that reason, they are committed to involving their entire organisation in the marketing process.
Steve Yastrow is president of Yastrow Marketing, a consulting firm which has served clients such as McDonald's Corporation, Tom Peters Company, The Cayman Islands Department of Tourism, Wyndham Hotels and Resorts and Reed Business Information.
'Memo to the CEO: If your marketing person won't spend the time to do the exercises in this wonderful book, it's time to replace her.' - Seth Godin, author of Purple Cow
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(230mm x 150mm x mm)
Select Books Inc
Publisher: Select Books Inc
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Author Biography - Steve Yastrow
In addition to Ditch the Pitch, Steve Yastrow is the author of We: The Ideal Customer Relationship and Brand Harmony. Steve is president of Yastrow and Co., a consulting firm that helps organizations create powerful stories and communicate them in ways that build customer relationships and drive results. Steve's clients include McDonald's Corp., The Cayman Islands Department of Tourism, Jenny Craig International, and Great Clips for Hair, and many others. For more info visit www.yastrow.com
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