Buy Breakthrough Branding by Catherine Kaputa from Australia's Online Independent Bookstore, Boomerang Books.
Book DetailsISBN: 9781857885811
» Have you read this book? We'd like to know what you think about it - write a review about Breakthrough Branding book by Catherine Kaputa and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)
Catherine Kaputa is a branding strategist, speaker, award-winning author and the founder of SelfBrand, a personal branding and development company. From Madison Avenue to Wall Street to the Halls of Academe to founding her own company, SelfBrand, Catherine perfected her ability to brand products, companies and places. She learned brand strategy under Ali Ries and Jack Trout at Trout at Ries Advertising. She led the 'I Love New Yo' campaign at Wells, Rich, Greene. For over ten years, she was senior SVP Director of Branding at Shearson Lehman Brothers and Citi Smith Barney. And she taught a course in branding at NYU's Stern School of Business. For more information about SelfBrand and Catheri's work, please visit selfbrand.com
© 2003-2018. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687