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Description - Breakthrough Branding by Catherine Kaputa

It's the age of the entrepreneur. Now, more than ever, people are starting businesses and setting up shop. But as the market place becomes tighter and competition hots up, you'll need the edge. Branding.

Catherine Kaputa, one of the worlds leading experts on personal branding gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys.

Praise for Catherine's You Are A Brand:

Self-branding is not optional in today's insecure world of commerce. You Are A Brand is an excellent and welcome addition to the all-too-small library on the subject. Tom Peters, author of The Brand You 50 and bestseller In Search of Excellence.

Buy Breakthrough Branding by Catherine Kaputa from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781857885811
ISBN-10: 1857885813
Format: Paperback / softback
(228mm x 153mm x 19mm)
Pages: 288
Imprint: Nicholas Brealey Publishing
Publisher: Hodder & Stoughton General Division
Publish Date: 16-Jun-2012
Country of Publication: United Kingdom

Book Reviews - Breakthrough Branding by Catherine Kaputa

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Author Biography - Catherine Kaputa

Catherine Kaputa is a branding strategist, speaker, award-winning author and the founder of SelfBrand, a personal branding and development company. From Madison Avenue to Wall Street to the Halls of Academe to founding her own company, SelfBrand, Catherine perfected her ability to brand products, companies and places. She learned brand strategy under Ali Ries and Jack Trout at Trout at Ries Advertising. She led the 'I Love New Yo' campaign at Wells, Rich, Greene. For over ten years, she was senior SVP Director of Branding at Shearson Lehman Brothers and Citi Smith Barney. And she taught a course in branding at NYU's Stern School of Business. For more information about SelfBrand and Catheri's work, please visit selfbrand.com

Books By Catherine Kaputa

Graduate to a Great Career by Catherine Kaputa
Paperback / softback, April 2016
$29.69 $32.99
You Are a Brand! by Catherine Kaputa
Paperback / softback, September 2012
$29.69 $32.99
U R a Brand! by Catherine Kaputa
Hardback, April 2006
Female Brand by Catherine Kaputa
Hardback, August 2009