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Description - Broccoli and Desire by Edward F. Fischer

This book takes a surprising look at the hidden world of broccoli, connecting American consumers concerned about their health and diet with Maya farmers concerned about holding onto their land and making a living. Compelling life stories and rich descriptions from ethnographic fieldwork among supermarket shoppers in Nashville, Tennessee and Maya farmers in highland Guatemala bring the commodity chain of this seemingly mundane product to life. For affluent Americans, broccoli fits into everyday concerns about eating right, being healthy, staying in shape, and valuing natural foods. For Maya farmers, this new export crop provides an opportunity to make a little extra money in difficult, often risky circumstances. Unbeknownst to each other, the American consumer and the Maya farmer are bound together in webs of desire and material production.

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Book Details

ISBN: 9780804754842
ISBN-10: 0804754845
Format: Paperback / softback
(229mm x 152mm x mm)
Pages: 224
Imprint: Stanford University Press
Publisher: Stanford University Press
Publish Date: 13-Jun-2006
Country of Publication: United States

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Author Biography - Edward F. Fischer

Edward F. Fischer is Associate Professor of Anthropology and Director of the Center for Latin American and Iberian Studies at Vanderbilt University. His publications include Maya Cultural Activism in Guatemala (1996), Cultural Logics and Global Economies: Maya Identity in Thought and Practice (2001), and Tecpan Guatemala: A Modern Maya Town in Global and Local Context (2002). Peter Benson is a Ph.D. candidate in the Department of Anthropology at Harvard University.

Books By Edward F. Fischer

Good Life by Edward F. Fischer
Paperback / softback, October 2014
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Broccoli and Desire by Edward F. Fischer
Hardback, June 2006
Cash on the Table by Edward F. Fischer
Paperback / softback, March 2014
Tecpan Guatemala by Edward F. Fischer
Paperback / softback, August 2002
$65.79 $69.99