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Description - Building the Brand-Driven Business by Scott M. Davis

This text aims to help companies recognize, appreciate and ultimately operationalize the mantra of how every time an employee gets to touch a customer or a customer gets to touch the brand, that company gets the opportunity to either reinforce their brand promise or totally denigrate it. This book should help the entire organization manage and live (not just think about) the brand.

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Book Details

ISBN: 9780787962555
ISBN-10: 0787962554
Format: Hardback
(235mm x 158mm x 29mm)
Pages: 320
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 2-Oct-2002
Country of Publication: United States

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Author Biography - Scott M. Davis

Scott M. Davis is a managing partner at the Chicago office of Prophet, and a former marketing and distribution manager at Procter and Gamble. He is an adjunct professor at Northwestern University's Kellogg School of Management, a contributing editor to Brandweek, and an editorial board member of the Journal of Consumer Marketing. His work has been featured in such publications as the Wall Street Journal, Fortune, and USA Today. Davis is the author of Brand Asset Management (Jossey-Bass). Michael Dunn is president and CEO of Prophet. He has provided insights for clients such as AT&T, Williams-Sonoma, UBS, and BP. He has written articles for publications including Marketing News and has been featured in Business Week, Business 2.0, and Brand Marketing Magazine. Dunn has served as CEO for other high-growth services companies and currently sits on the board of RedEnvelope.

Books By Scott M. Davis

Brand Asset Management by Scott M. Davis
Paperback, September 2002
$33.15