We are open! For operations and delivery updates due to COVID-19. (click here)

Call Boomerang Books 1300 36 33 32

Description - Business Analytics: A Management Approach by Richard Vidgen

This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills.

With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.

Buy Business Analytics: A Management Approach by Richard Vidgen from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781352007251
Format: Paperback / softback
(260mm x 193mm x mm)
Pages: 430
Imprint: Red Globe Press
Publisher: Macmillan Education UK
Publish Date: 9-Oct-2019
Country of Publication: United Kingdom

Book Reviews - Business Analytics: A Management Approach by Richard Vidgen

» Have you read this book? We'd like to know what you think about it - write a review about Business Analytics: A Management Approach book by Richard Vidgen and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

A Preview for this title is currently not available.