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Description - Business Market Management by James C. Anderson, Jr.

Anderson builds the book around a framework of understanding, creating, and delivering value. Viewed from an international perspective--rather than a purely American one--Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships. For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

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Book Details

ISBN: 9780136000884
ISBN-10: 0136000886
Format: Hardback
(239mm x 185mm x 22mm)
Pages: 496
Imprint: Prentice Hall
Publisher: Pearson Education (US)
Publish Date: 5-Jun-2008
Country of Publication: United States

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