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Description - Buy This Book by Mica Nava

This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising and examine changes in consumer imagery and identity. Individual articels consider the development of mass consumption in Britain and America since 1945; the consumer as an imaginary subject of advertisers; Benetton's innovative and distrurbing advertising campaigns; advertising's use of nostalgia to sell products, the marketing of Latino culture in the US; safe sex and pleasure in condom advertising; power dressing; negative advertising in American election campaigns, and how images of adultery have been used to sell cars.

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Book Details

ISBN: 9780415141321
ISBN-10: 041514132X
Format: Paperback / softback
(234mm x 156mm x mm)
Pages: 368
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 5-Dec-1996
Country of Publication: United Kingdom

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