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Description - Cases in Public Relations Management by Patricia Swann

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elementsNew chapters on corporate social responsibility (CSR) and activismEnd-of-chapter exercisesEmbedded hyperlinks in eBook Fully enhanced companion website that includes:Instructor resources: PowerPoint presentations, Video Clips, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements

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Book Details

ISBN: 9780415517713
ISBN-10: 0415517710
Format: Paperback
(235mm x 187mm x mm)
Pages: 596
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 26-Mar-2014
Country of Publication: United Kingdom

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Author Biography - Patricia Swann

Patricia Swann, former dean of the School of Business and Justice Studies, is an associate professor of public relations and journalism at Utica College. She is the assistant director of the Raymond Simon Institute for Public Relations and Journalism and the past head for the Public Relations Division of the Association for Education in Journalism and Mass Communication. She has 20 years of experience in the public relations and journalism industries and has garnered numerous awards for her work.

Books By Patricia Swann

Cases in Public Relations Management by Patricia Swann
Hardback, March 2014
$207.90 $231.00