1300 36 33 32
With the crisis of leadership in the western democracies, there has been a growth of interest in how leaders outside of the west emerge and consolidate their positions. This book analyses the communication strategies of six charismatic non-western leaders: Mahatma Gandhi, Nelson Mandela, Fidel Castro, Ayatollah Khomeini, Mohammed Mahathir and Lee Kuan Yew. The book addresses the following questions in order to arrive at a better understanding of communication and leadership:
The book describes how each of these leaders designed a unique style that integrated verbal and non-verbal modes of communication. It argues that leadership style is performed through the cumulative interaction of non-verbal modes - dress, body language, physical possessions, symbols and symbolic actions - with verbal strategies for communicating visions, values and legitimacy.
In order to understand how each of these leaders undertakes a dramatic `performance' of leadership, Jonathan Charteris-Black uses Erving Goffman's notion of `Front'. Noting the inherent similarities between the mutual dependency of actors with audiences and leaders with followers, the book suggests that leaders - like actors - use metaphors and symbols to satisfy followers' psychological and symbolic needs and that leadership is communicated through impression management, metaphor and media choices.
A fascinating and well executed study, this book will interest students and academics working on leadership, applied linguistics, communication studies and politics.
Buy The Communication of Leadership by Jonathan Charteris-Black from Australia's Online Independent Bookstore, Boomerang Books.
Book DetailsISBN: 9780415378291
» Have you read this book? We'd like to know what you think about it - write a review about Communication of Leadership book by Jonathan Charteris-Black and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)
University of Surrey, UK.
© 2003-2021. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687