Call Boomerang Books 1300 36 33 32

Description - Competing Against Luck by Clayton M. Christensen

A generation ago, Clayton Christensen revolutionized business with his groundbreaking theory of disruption-a way to predict how competitors will respond to different types of innovation. In this book, Christensen and his coauthors examine the other side of the puzzle: what causes growth, and how to create it.

After years of research, Christensen, Hall, Dillon, and Duncan show that the long-held maxim-that the crux of innovation is knowing more and more about the customer-is wrong. Customers don't simply buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success. The key is understanding customers' Jobs to Be Done. The Jobs to Be Done approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, and Airbnb to name just a few.

This book carefully lays down the authors' provocative framework, providing a comprehensive explanation of the theory, why it's predictive, and, most important, how to use it to improve innovation in the real world.

Buy Competing Against Luck by Clayton M. Christensen from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780062565235
ISBN-10: 0062565230
Format: Paperback / softback
(229mm x 152mm x 20mm)
Pages: 288
Imprint: HarperCollins
Publisher: HarperCollins Publishers Inc
Publish Date: 21-Nov-2016
Country of Publication: United States

Other Editions - Competing Against Luck by Clayton M. Christensen

Book Reviews - Competing Against Luck by Clayton M. Christensen

» Have you read this book? We'd like to know what you think about it - write a review about Competing Against Luck book by Clayton M. Christensen and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

A Preview for this title is currently not available.

Books By Clayton M. Christensen

How Will You Measure Your Life? (Harvard Business Review Classics) by Clayton M. Christensen
Paperback / softback, February 2017
$13.49 $14.99
Innovator's Dilemma by Clayton M. Christensen
Paperback / softback, January 2016
$40.49 $44.99