Description - Competing with Information by Donald A. Marchand
This is a book on information management for non-IT managers. It derives its ethos, structure and core values from an IMD Executive Development Course, and is concerned with how information can be properly managed to produce real business value. Using a unique 'four-cross' diagram to illustrate the ideas he presents, editor Don Marchand explores four different ways for businesses to create value through information management: minimising risk; reducing costs; delighting customers; and creating a new reality. He stresses throughout that information is a key business tool for all managers and executives, not just specialists.
Buy Competing with Information by Donald A. Marchand from Australia's Online Independent Bookstore, Boomerang Books.
(232mm x 162mm x 25mm)
John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
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Book Reviews - Competing with Information by Donald A. Marchand