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Description - Competing with Information by Donald A. Marchand

This is a book on information management for non-IT managers. It derives its ethos, structure and core values from an IMD Executive Development Course, and is concerned with how information can be properly managed to produce real business value. Using a unique 'four-cross' diagram to illustrate the ideas he presents, editor Don Marchand explores four different ways for businesses to create value through information management: minimising risk; reducing costs; delighting customers; and creating a new reality. He stresses throughout that information is a key business tool for all managers and executives, not just specialists.

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Book Details

ISBN: 9780471899693
ISBN-10: 0471899690
Format: Hardback
(235mm x 155mm x 28mm)
Pages: 352
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 20-Apr-2000
Country of Publication: United Kingdom

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