Call Boomerang Books 1300 36 33 32

sign up for Boomerang Books BulletinGet Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Competitive Strategy For Dummies by Richard Pettinger

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage. Chapters include: What Competitive Strategy actually isThe foundations of strategy and the five forces of competitionAssessing the competition and strategic management in actionDeveloping a competitive strategyLooking to the future and mergers and acquisitions

Buy Competitive Strategy For Dummies by Richard Pettinger from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780470779309
ISBN-10: 0470779306
Format: Paperback
(234mm x 190mm x 22mm)
Pages: 392
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 2-Apr-2009
Country of Publication: United Kingdom

Book Reviews - Competitive Strategy For Dummies by Richard Pettinger

» Have you read this book? We'd like to know what you think about it - write a review about Competitive Strategy For Dummies book by Richard Pettinger and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Richard Pettinger

Richard Pettinger is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of Managing For Dummies and Weekend MBA For Dummies.

Books By Richard Pettinger

Organizational Behaviour by Richard Pettinger
Hardback, June 2010
$305.36 $347.00
Management by Richard Pettinger
Paperback, September 2012
$70.36 $79.95
Managing the Flexible Workforce by Richard Pettinger
Hardback, April 1998
$268.40 $305.00