Description - Competitive Strategy For Dummies by Richard Pettinger
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.
What Competitive Strategy actually is
The foundations of strategy and the five forces of competition
Assessing the competition and strategic management in action
Developing a competitive strategy
Looking to the future and mergers and acquisitions
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Format: Paperback / softback
(233mm x 192mm x 22mm)
John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Country of Publication:
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Author Biography - Richard Pettinger
Richard Pettinger is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of
Managing For Dummies and
Weekend MBA For Dummies.