Description - Connect by Lars Birkholm Petersen
Connect and engage across channels with the new customers
Connect is the ultimate marketing guide to becoming more
relevant, effective, and successful within the new marketplace.
Written by a team of marketing experts serving Fortune 500 brands,
this book outlines the massive paradigm shift currently taking
place within the industry, and provides the insight and perspective
marketers need to stay on board. Readers will find guidance toward
reaching a customer base that sees marketers as an unnecessary
annoyance, and strategies for engaging those customers at touch
points throughout the customer lifecycle. The book's scope
encompasses both digital and real-life avenues, discussing the new
ways of thinking and the new tools and processes that allow
marketers to function in the new era where digital customer
experiences are increasingly important.
Marketing is undergoing a revolution to rival the impact of
Gutenberg's printing press. Customers are in control, with more
choice and more access than ever before, and they refuse to be
"sold to" or "managed." Many marketing professionals are flailing
for a new strategy while the winners are clearly jumping ahead
? Connect takes readers inside the winners' world to
learn the approach that's engaging the new consumer.
Discover the technology and processes that allow marketers to
Craft a personal, relevant, and accessible customer journey
that engages the connected customer
Keep in touch throughout the customer's life cycle, both online
Link digital goals and metrics to business objectives for a
more relevant strategy
Smart marketers have moved to a higher level that achieves
business objectives while increasing relevance to the customer.
Connect provides readers a roadmap to this new approach, and
the tools that make it work.
Buy Connect by Lars Birkholm Petersen from Australia's Online Independent Bookstore, Boomerang Books.
(232mm x 165mm x 25mm)
John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Country of Publication:
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Author Biography - Lars Birkholm Petersen
LARS BIRKHOLM PETERSEN manages the Sitecore Business Optimization Services global team of consultants. He helps organizations connect the experience across the different channels their customers use. RON PERSON is Senior Consultant, Business Optimization, for Sitecore. He is the author of 26 books including Balanced Scorecards and Operational Dashboards with Microsoft Excel from Wiley. CHRISTOPHER NASH is Senior Consultant, Business Optimization, for Sitecore. He is an experience marketing specialist who advises customers about strategies and best practices for creating successful connected customer experiences.
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