0

Call Boomerang Books 1300 36 33 32

We are open! For operations and delivery updates due to COVID-19. (click here)

Description - Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World by Bruce Philp

Consumer Republic's message begins with this single, inarguable truth: brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. And we consumers have the power to make it worthless. With fascinating case examples, and a startling yet pragmatic argument, Bruce Philp dismantles the simplistic predator-prey narrative behind the anti-brand movement, confronts us with our real role in the system, and inspires us to make every dollar we spend count. To buy less, but demand better. To make meaningful choices instead of just easy ones. And then to speak up when we're happy and when we're not. Pin every one of these acts to a brand, and corporations will be forced to cooperate in making our way of life sustainable. Brands, says Philp, are the only leverage the average consumer has with which to make a company behave itself. Abandon them, and we'll surrender our marketplace to scoundrels. Take control of them, and we can save the world.

Buy Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World by Bruce Philp from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781921640940
Format: Paperback / softback
(234mm x 153mm x mm)
Pages: 288
Imprint: Scribe Publications
Publisher: Scribe Publications
Publish Date: 28-Feb-2011
Country of Publication: Australia

Book Reviews - Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World by Bruce Philp

» Have you read this book? We'd like to know what you think about it - write a review about Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World book by Bruce Philp and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.

Customers Also Bought

Boomerang Books customers who bought Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World by Bruce Philp also bought the following titles:

Surgeon of Crowthorne by Simon Winchester
Paperback / softback, September 2008
$11.04 $12.99
Perfume by Patrick Suskind
Paperback / softback, September 2008
$11.04 $12.99

Books By Bruce Philp

Game Theory and Marxism by Bruce Philp
Hardback, October 2004
$217.80 $242.00
Reduction, Rationality and Game Theory in Marxian Economics by Bruce Philp
Paperback / softback, August 2006
$71.99 $79.99
Orange Code by Bruce Philp
Paperback / softback, March 2010
$32.95 $36.61