Call Boomerang Books 1300 36 33 32

sign up for Boomerang Books BulletinGet Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Controversies in Contemporary Advertising by Kim B. Sheehan

"This is an important book for those contemplating entering the advertising field as professionals. The book exposes readers to the issues that most professionals will likely confront in this highly volatile, often controversial, industry. Most importantly Bartel Sheehan provides logical, concise arguments exposing multiple perspectives that will help those new to the advertising industry better understand both sides of a number of complex issues." - Chris Cakebread, Boston University."Controversies in Contemporary Advertising" is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Buy Controversies in Contemporary Advertising by Kim B. Sheehan from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780761926351
ISBN-10: 0761926356
Format: Paperback
(254mm x 178mm x mm)
Pages: 344
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 4-Nov-2003
Country of Publication: United States

Other Editions - Controversies in Contemporary Advertising by Kim B. Sheehan

Book Reviews - Controversies in Contemporary Advertising by Kim B. Sheehan

» Have you read this book? We'd like to know what you think about it - write a review about Controversies in Contemporary Advertising book by Kim B. Sheehan and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Kim B. Sheehan

Kim Bartel Sheehan is a Professor and Director of the Master's Program in Strategic Communication and the Undergraduate Honors Program at the School of Communication and Journalism at the University of Oregon. She held leadership positions at agencies in Boston, Chicago, and St. Louis and has consulted with numerous companies. Her research involves advertising, culture, and new technology, with a focus on sustainability communications. She has published extensively about online privacy, advertising ethics, and direct-to-consumer prescription drug advertising. She has served as an Associate Editor and a Special Issue Editor for the Journal of Advertising and President of the American Academy of Advertising. Sheehan won the School of Journalism and Communication's Marshall Award for Innovative Teaching in 2001 and 2010. She is currently a Fellow for the Society of New Communications Research and has been a two-time Page Legacy Scholar and two-time Dave and Nancy Petrone Faculty Fellow.

Books By Kim B. Sheehan

Controversies in Contemporary Advertising by Kim B. Sheehan
Paperback, September 2013
$128.70 $143.00