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Description - The Cornell School of Hotel Administration on Hospitality by Michael C. Sturman

This cutting edge and comprehensive book with contributions
from the star faculty of Cornell University's School of Hotel
Administration offers the latest thinking on the best
practices and strategies for hospitality management. A must for
students and professionals seeking to enter or expand their reach
in the hospitality industry, The Cornell School of Hotel
Administration on Hospitality delivers the authoritative advice you
need to:


Develop and manage a multinational career and become a leader in
the hospitality industry

Maximize profits from franchise agreements, management
contracts, and leases

Understand and predict customer choices, and motivate your staff
to provide outstanding service

Manage hospitality businesses and the real estate underlying the
businesses

Control costs, coordinate branding strategy, and manage
operations across multiple locations

Buy The Cornell School of Hotel Administration on Hospitality by Michael C. Sturman from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780470554999
ISBN-10: 0470554991
Format: Hardback
(236mm x 162mm x 36mm)
Pages: 512
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 6-May-2011
Country of Publication: United States

Book Reviews - The Cornell School of Hotel Administration on Hospitality by Michael C. Sturman

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Author Biography - Michael C. Sturman

Michael C. Sturman is a Professor of Management and the Kenneth and Marjorie Blanchard Professor of Human Resources at Cornell University's School of Hotel Administration. His current research focuses on the impact of human resource management on organizational performance and other job performance issues. He has written over one hundred articles, and is coauthor of Managing Quality Service in Hospitality: How Organizations Achieve Excellence in the Guest Experience. Jack B. Corgel is a full professor at the School of Hotel Administration and served as the first director of the school's Center for Hospitality Research. He consults with PKF Hospitality Research, where he helps develop new products for the hotel industry based on property-level financial performance. Rohit Verma is a Professor of Service Operations Management at the School of Hotel Administration, and also serves as the Executive Director for the Center for Hospitality Research (CHR). He has published over fifty articles in prestigious business journals, written numerous CHR research reports, and routinely presents at major industry con-ferences. He is coauthor of Operations and Supply Chain Management for the 21st Century.

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