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Description - Cradle to Cradle by Michael Braungart

Michael Braungart and William McDonough propose a plan for our planet in this stunning new edition of their radical ecological manifesto.

This book proposes a new vision for modern industry. Instead of our current wasteful and polluting methods of manufacturing, we could be taking nature as a model for making things. With the right redesign, objects that have come to the end of their useful lives should provide the basis for something new. In designing and producing products we need to stop worrying about being 'less bad' and start finding ways of actually being good.

PATTERNS OF LIFE- SPECIAL EDITIONS OF GROUNDBREAKING SCIENCE BOOKS

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Book Details

ISBN: 9781784873653
ISBN-10: 1784873659
Format: Paperback / softback
(178mm x 129mm x 12mm)
Pages: 192
Imprint: Vintage Classics
Publisher: Vintage Publishing
Publish Date: 3-Apr-2018
Country of Publication: United Kingdom

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Author Biography - Michael Braungart

Michael Braungart is a chemist and founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg. He has been lecturing at universities, businesses and institutions around the world since 1984 on critical new concepts for ecological chemistry, and is the recipient of numerous awards, honours and fellowships. William McDonough is an architect and founding principal of William McDonough + Partners based in Virginia. In 1999, Time magazine recognised him as a 'Hero for our Planet', and in 1996 he received the Presidential Award for Sustainable Development, the highest environmental honour given by the United States.

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