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Description - Creator Culture: An Introduction to Global Social Media Entertainment by Stuart Cunningham

Explores new perspectives on social media entertainment
There is a new class of cultural producers-YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others-who are part of a rapidly emerging and highly disruptive industry of monetized "user-generated" content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied.
In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies.
This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries.
Contributors include: Jean Burgess, Zoe Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damian Fraticelli, Jose M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill

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Book Details

ISBN: 9781479817979
Format: Paperback / softback
(229mm x 152mm x mm)
Pages: 336
Imprint: New York University Press
Publisher: New York University Press
Publish Date: 22-Jun-2021
Country of Publication: United States

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