How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. He explains: * The 'Boomerang Principle' (bringing the customer back) * How to get the feel of the market place * How to listen effectively to the customer * Customer panels * Why you should increase the number of complaints * How to introduce fun and surprise into business. An essential handbook for managers, company directors, employees and students.
Buy Crowning the Customer book by Senator Feargal Quinn from Australia's Online Independent Bookstore, Boomerang Books.
(216mm x 135mm x 9mm)
O'Brien Press Ltd
Publisher: O'Brien Press Ltd
Country of Publication:
Author Biography - Senator Feargal Quinn
Feargal Quinn founded Superquinn, the Irish supermarket group, in 1960 and was its Managing Director for many years during which it built an international reputation for excellence in customer service. His bestselling book Crowning the Customer (O'Brien Press) is used by multi-national companies as the essential customer care manual. It has been translated into several languages. Feargal Quinn is a board member of a number of international retailing organisations, and has received two honorary doctorates. In 1993 he was elected to the Irish Senate as an independent member. Feargal's television series "Feargal Quinn's Retail Therapy" has seen many small business turned around in recessionary times.