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Description - Customer Analytics for Dummies by Jeff Sauro

The easy way to grasp customer analytics
Ensuring your customers are having positive experiences with
your company at all levels, including initial brand awareness and
loyalty, is crucial to the success of your business. Customer
Analytics For Dummies shows you how to measure each stage of
the customer journey and use the right analytics to understand
customer behavior and make key business decisions.
Customer Analytics For Dummies gets you up to speed on
what you should be testing. You'll also find current information on
how to leverage A/B testing, social media's role in the
post-purchasing analytics, usability metrics, prediction and
statistics, and much more to effectively manage the customer
experience. Written by a highly visible expert in the area of
customer analytics, this guide will have you up and running on
putting customer analytics into practice at your own business in no
time.

Shows you what to measure, how to measure, and ways to
interpret the data

Provides real-world customer analytics examples from companies
such as Wikipedia, PayPal, and Walmart

Explains how to use customer analytics to make smarter business
decisions that generate more loyal customers

Offers easy-to-digest information on understanding each stage
of the customer journey

Whether you're part of a Customer Engagement team or a product,
marketing, or design professional looking to get a leg up,
Customer Analytics For Dummies has you covered.

Buy Customer Analytics for Dummies by Jeff Sauro from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781118937594
ISBN-10: 1118937597
Format: Paperback / softback
(243mm x 191mm x 18mm)
Pages: 336
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 23-Jan-2015
Country of Publication: United States

Book Reviews - Customer Analytics for Dummies by Jeff Sauro

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Author Biography - Jeff Sauro

Jeff Sauro is a Six-Sigma trained statistical analyst and pioneer in quantifying the customer experience. He writes a weekly column at measuringu.com and has been an invited speaker at Fortune 500 companies, industry conferences, and as an expert witness.

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