Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Dealing with an Angry Public by Lawrence E. Susskind

Some portion of the American public will react negatively to almost any new corporate initiative, as Disney discovered when it announced its plans to build an historical theme park in Virginia. Similarly, government efforts to change policy or shift budget priorities are invariably met with stiff resistance. In this enormously practical book, Lawrence Susskind and Patrick Field analyze scores of both private and public-sector cases, as well as crisis scenarios such as the Alaskan oil spill, the silicone breast implant controversy, and nuclear plant malfunction at Three Mile Island. They show how resistance to both public and private initiatives can be overcome by a mutual gains approach involving face-to-face negotiation, a strategy applied successfully by over fifteen hundred executives and officials who have attended Professor Susskind's MIT-Harvard "Angry Public" seminars. Susskind and Field outline the six key elements of this approach in order to help business and government leaders negotiate, rather than fight, with their critics. In the process, they show how to identify who the public is, whose concerns to address first, which people and organizations must be convinced of the legitimacy of action taken, and how to assess and respond to different types of anger effectively. Acknowledging the crucial role played by the media in shaping public perception and understanding, Susskind and Field suggest a way to develop media interaction which is consistent with the six mutual gains principles, and also discuss the type of leadership that corporate and government managers must provide in order to combine these ideas into a useful whole. We all need to be concerned about a society in which the public's concerns, fears and anger are not adequately addressed. When corporate and government agencies must spend crucial time and resources on rehashing and defending each decision they make, a frustrated and angry public contributes to the erosion of confidence in our basic institutions and undermines our competitiveness in the international marketplace. In this valuable book, Susskind and Field have produced a strong, clear framework which will help reduce these hidden costs for hundreds of executives, managers, elected and appointed officials, entrepreneurs, and the public relations, legal and other professionals who advise them.

Buy Dealing with an Angry Public by Lawrence E. Susskind from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781451627350
ISBN-10: 1451627351
Format: Paperback
(228mm x 152mm x 22mm)
Pages: 288
Imprint: Simon & Schuster
Publisher: Simon & Schuster
Publish Date: 8-Nov-2010
Country of Publication: United States

Book Reviews - Dealing with an Angry Public by Lawrence E. Susskind

» Have you read this book? We'd like to know what you think about it - write a review about Dealing with an Angry Public book by Lawrence E. Susskind and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Lawrence E. Susskind

Lawrence E. Susskind is Ford Professor of Urban and Environmental Planning at MIT, President of the Consensus Building Institute, and one of America's most experienced public dispute mediators.

Books By Lawrence E. Susskind

Multiparty Negotiation by Lawrence E. Susskind
Hardback, October 2008
$918.00
Cure for Our Broken Political by Lawrence E. Susskind
Hardback, October 2008
$33.28
Breaking Robert's Rules by Lawrence E. Susskind
Paperback, September 2006
$31.12
Transboundary Environmental Negotiation by Lawrence E. Susskind
Hardback, August 2002
$109.76