0

Call Boomerang Books 1300 36 33 32

Description - Design Attitude by Kamil Michlewski

Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role. It sheds light on the cultural dynamics within organisations, where professional designers have a significant presence and influence. At its heart, the book asks a question: what is the nature of designers' contribution that is truly unique to them as professionals? To answer this deceptively simple question the author combines a multitude of hours of ethnographic study inside the design community; in-depth interviews with executives and designers from Apple, IDEO, Wolff Olins, Philips Design, and Nissan Design; and a follow-up quantitative study. Since the author comes from a management and not a design background, the book offers a different perspective to most publications in the area of Design Thinking. It is a mirror held up to the community, rather than a voice from within. Design Attitude makes the compelling argument that looking at the type of the culture designers produce, rather than the type of processes or products they create, is potentially a more fruitful way of profiling the impact of design in organisations. With design being recognised as an important strategic framework by companies, not-for-profit organisations, and governments alike, this book is a distinct and timely contribution to the debate.

Buy Design Attitude by Kamil Michlewski from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781472421180
Format: Hardback
(246mm x 174mm x mm)
Pages: 262
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 28-Feb-2015
Country of Publication: United Kingdom

Book Reviews - Design Attitude by Kamil Michlewski

» Have you read this book? We'd like to know what you think about it - write a review about Design Attitude book by Kamil Michlewski and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.