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Description - Design Elements by Timothy Samara

Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The "20 Rules for Good Design" has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:

-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning

-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses

-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues

-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together

-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...

-Plus a complete project case study with major decision-moments keyed to respective sections!

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Book Details

ISBN: 9781592539277
ISBN-10: 1592539270
Format: Paperback / softback
(204mm x 254mm x mm)
Pages: 320
Imprint: Rockport Publishers Inc.
Publisher: Rockport Publishers Inc.
Publish Date: 15-May-2014
Country of Publication: United States

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Author Biography - Timothy Samara

Timothy Samara is a New Yorkbased graphic designer, educator, and author whose twenty-year career has so far focused on visual identity and branding, communication design, and typography. Since 2000, he has split his time between professional practice, writing, and academia, defining a highly-respected reputation as an instructor at all levels of undergraduate study. He is currently on the faculty at the School of Visual Arts, Parsons: The New School for Design, and Purchase College/SUNY; and he has previously taught at New York University, The University of the Arts, and Fashion Institute of Technology. Samara is the author of eight books on design (all from Rockport Publishers), which have been translated into ten languages and are used by students and practitioners around the world.

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