0

Call Boomerang Books 1300 36 33 32

Description - Designing Clothes by Veronica Manlow

Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader.

Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger concept around which people can identify and distinguish themselves from others. Manlow defi nes the four main tasks of a fashion fi rm as creation of an image, translation of that image into a product, presentation of the product, and selling the product. Each of these processes is interrelated and each requires the eff orts of a variety of specialists, who are often in distant locations. Manlow shows how the design and presentation of fashion is infl uenced by changes in society, both cultural and economic. Information about past sales and reception of items, as well as projective research informs design, manufacturing, sales, distribution, and marketing decisions.

Manlow offers a comprehensive view of the ways in which creative decisions are made, leading up to the creation of actual styles. She helps to defi ne the contribution fashion fi rms make in upholding, challenging, or redefi ning the social order. Readers will fi nd this a fascinating examination of an industry that is quite visible, but little understood.

Buy Designing Clothes by Veronica Manlow from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781412810555
ISBN-10: 1412810558
Format: Paperback / softback
(229mm x 152mm x mm)
Pages: 328
Imprint: AldineTransaction
Publisher: Taylor & Francis Inc
Publish Date: 15-Feb-2009
Country of Publication: United States

Other Editions - Designing Clothes by Veronica Manlow

Book Reviews - Designing Clothes by Veronica Manlow

» Have you read this book? We'd like to know what you think about it - write a review about Designing Clothes book by Veronica Manlow and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


Author Biography - Veronica Manlow

Veronica Manlow is assistant professor in the Department of Economics at Brooklyn College.

A Preview for this title is currently not available.